Julie Di Gironimo Joins Northern Lights as Media Director
Tuesday, 07 February 2006
Northern Lights Direct Response Television is pleased to announce the appointment of Julie Di Gironimo as Media Director.
Di Gironimo will be responsible for all aspects of media planning, buying and reporting at Northern Lights. She brings extensive experience in direct response television media planning and management to her new role.
“Northern Lights is one of the few companies specializing in brand-based DRTV. With their recent growth, this is an exciting time to be joining Northern Lights,” says Di Gironimo. “I look forward to helping our clients harness this powerful medium.”
Sandy French, CEO of Northern Lights, is thrilled to have Di Gironimo aboard. “Julie’s in-depth knowledge will help us continue to provide our clients with the most sophisticated DRTV creative and management services available,” says French. “She’s a very valuable addition to our team.”
Northern Lights Direct Response Television is a leading brand-based DRTV agency in North America, providing strategy, media, creative and production services. Clients include ING DIRECT, Columbia House, Sports Illustrated, Bell, Manulife Financial, TD Bank Financial Group, DIRECTV, Scholastic and Yves Rocher.