COLLOQUY's New Loyalty-Marketing Report and Webinar Demystify Neural Network Models for Marketing Analytics
Tuesday, 07 February 2006
Is your organization storing huge quantities of data that could be useful -- but you're relying on off-the-shelf data-mining software that runs the same tired plays over and over again? Do you have information about customers, transactions, markets, and competitors that you are not using to full advantage?
COLLOQUY(R), a provider of loyalty-marketing information, consulting, research and education explains why traditional data-mining software alone may not help your company mine customer data and transform it into strategic action analytics in its latest AnalyticsTalk white paper: If I Had a Hammer: Neural Network Models and Marketing Analytics. COLLOQUY Senior Analytics Editor Norbert Schumacher, PhD points out the pitfalls inherent in traditional neural net analytical approaches and blazes a clearer trail for marketers looking to gain deep understanding of their best customers.
Download a free copy of the complete COLLOQUY AnalyticsTalk white paper at https://www.colloquy.com/reports/WhiteIntro.asp or send an email with your complete name, title, company name, mailing address and telephone number to info@colloquy.com.