DM2-DecisionMaker Announces New Data Enhancement Service
Wednesday, 01 February 2006
DM2 DM2-DecisionMake introduces Data Enhancement, a new service that enables direct marketers to reach new and more qualified prospects by enhancing their existing house files with in-depth demographic information about target contacts. This service delivers the ability to:
· Learn more about customers
· Discover new contacts
· Target more qualified prospects
Data Enhancement uses current databases to profile the existing house file vertically and horizontally. Once the house file is analyzed, Data Enhancement compares contacts to customized criteria and generates deep demographics such as buying authority, job function, industry type, title, etc. This allows full utilization of the customer file and improves ROI on the direct marketing program.
"The launch of Data Enhancement is the first offer within our new series of services, but ultimately it is our initial move in a new direction for DM2-DecisionMaker," said Steve Rourke, Vice President and General Manager.
Data Enhancement will also deliver NEW PROSPECTS. Customers can choose from two service options to add new prospects. PLUS service provides additional contacts within the same company inquiry, and MAX service adds prospects qualified by the same characteristics of your best customers.