Teletrax Signs Multi-Year Contract with Advanced Results Marketing for TV Tracking of Direct Response Advertising
Wednesday, 18 January 2006
Teletrax(TM), a global digital video monitoring and media asset management service provider, announced that it has signed a multi-year contract with direct response marketing firm Advanced Results Marketing (ARM) to provide television tracking of paid programming and commercials. A subsidiary of Medialink Worldwide Incorporated (Nasdaq: MDLK), Teletrax provides vital broadcast television intelligence to video content providers such as entertainment companies, news organizations, TV syndicators, and the advertising industry.
The Teletrax service provides direct response firms with unparalleled speed and accuracy in the tracking of commercials and long-form programming, commonly known as 'infomercials', resulting in optimized use of advertising campaign data. Under the terms of the agreement, ARM will utilize Teletrax to electronically track airings of its direct response television advertisements, enabling ARM to maintain greater control over its clients' campaign logistics.
Teletrax's extensive network coverage, including the top 125 U.S. markets, provides clients further reach in the tracking of broadcast, cable and satellite television content. The efficiency and ease-of-use of Teletrax's web reporting allows media buyers to obtain immediate feedback on the success of advertising schedules, resulting in more intelligent campaign planning. Analysis also helps determine advertising return-on-investment, which can contribute to increased sales and higher profits, while simultaneously building brand awareness.
"Our clients are extremely reliant on us to relay information as soon as we receive it, and our partnership with Teletrax enhances our ability to provide immediate and quantifiable results," said John Blake, chief operating officer of ARM. "The nature of Teletrax's online capabilities allows us to ensure network clearance when needed, providing critical information to clients in a user-friendly way, essentially changing the way we conduct business. Campaigns that took days to assess in the past can now be evaluated within minutes."
"We are very pleased that our partnership with ARM introduces Teletrax's instant and precise media intelligence to its clients, which provides them with a key competitive advantage," said Andy Nobbs, president of Teletrax. "As direct response agencies embrace the need for urgency and value of our analytical data, we are confident that our momentum in the industry will progress even further."
Teletrax currently maintains a proprietary network of detectors that monitor the television broadcasts of more than 1,000 channels worldwide. Its U.S. footprint includes more than 800 television stations and cable channels in the top 125 markets in the United States, representing more than 90% of all U.S. television households. Its international network monitors nearly 200 channels being broadcast from 50 nations and is comprised of 12 monitoring stations in North America, Europe, Asia, Australia, the Middle East and South America.
Entertainment, news and media organizations both within and outside of the United States that are also using Teletrax for the tracking of news video, advertising or promotional content include The NBC Agency, Buena Vista Television, ABC Television Network, Tribune Entertainment, NBC Universal Domestic Television, Reuters Television, NBC News Channel, Mercury Media, Media Review International, Internet Broadcasting Systems and Medialink. A number of other companies are also in active trials with the Teletrax service.