LexisNexis Publishes Executive White Paper on LexisNexis Market Intelligence Product White Paper Details How Marketers Can Make Faster, Smarter Decisions About Targeting and Cross-Selling with Market Analysis and Segmentation Tool
Wednesday, 18 January 2006
LexisNexis announced that it has published a new executive white paper on its popular online research and business intelligence product for marketing and client development professionals, LexisNexis(R) Market Intelligence. Market Intelligence gives law firms the information they need to make quick, smart decisions about targeting and cross-selling opportunities to grow revenue and monitor ROI through client share.
"As law firms grow more sophisticated in their client development efforts, marketers require better decision-support tools that help fine-tune market analysis, segmentation and execution," said Mason White, a market planner for LexisNexis. "This white paper provides in-depth information detailing how Market Intelligence can help streamline client development efforts and enhance revenue generation."
The white paper focuses on core strategic client development functions in which Market Intelligence can assist, including:
-- Identifying and profiling target industries
-- Identifying prospective clients and understanding their litigation needs
-- Analyzing client share over time
-- Analyzing the competition from both a market and individual client perspective
-- Proactively anticipating client needs
"As competition grows more fierce law firm marketers are under increasing pressure to tie their efforts to results, so they must be confident that the projects they undertake will maximize ROI," said White. "For a growing number of top law firms, Market Intelligence has become the must-have tool to help them make smarter and more informed decisions."
To download a complimentary copy of the Market Intelligence white paper go to: www.lexisnexis.com/miwhitepaper.
Market Intelligence is part of a larger portfolio of LexisNexis products and services that serve the client development needs of law firms as they build their plans to find, win and keep clients. Other products in that portfolio include LexisNexis Interface Software's InterAction client relationship management (CRM) solution and LexisNexis Martindale-Hubbell's global legal network.