Introducing Marketsync for Salesforce.com's AppExchange;Design, Execute, and Measure Marketing Programs, On-Demand More Than 150 on-Demand Business Applications Now Available for Test Drive and Deployment via The Salesforce.com AppExchange
Tuesday, 17 January 2006
Marketsync Inc., a high-performance promotional marketing agency, and salesforce.com, a market and technology provider of on-demand customer relationship management (CRM), announced Marketsync for salesforce.com's AppExchange.
Marketsync is an innovative new on-demand service that enables salesforce.com customers and subscribers to touch contacts and leads with real-world marketing materials and to capture the data needed to track marketing ROI.
Built on the AppExchange on-demand platform, Marketsync for AppExchange is immediately available for test drive and deployment at www.appexchange.com, in conjunction with the Salesforce Winter '06 release.
"Marketsync brings traditional marketing tools like promotional products and literature fulfillment to the on-demand world," said Adam Gross, director, product marketing, salesforce.com. "Marketsync for AppExchange enables users to design, execute, and measure their marketing programs right from within their Salesforce deployment."
Customers are using the Marketsync system to deliver marketing materials, promotional products, and day-to-day communications in as little as two clicks. Each Marketsync program is custom-designed to build customer brands through strategically-timed touch points.
Marketsync delivers real-time status updates so salespeople can see exactly when activities reached their contacts. By storing a detailed activity history in Salesforce, Marketsync delivers the closed loop between marketing and sales that is needed to calculate Marketing ROI.
"Our sales team enjoys the simplicity and efficiency of Marketsync," said Judd Boone, Senior Marketing Manager at DocuSign, Inc. DocuSign provides an electronic signature service that is also integrated with Salesforce. "The ability to send personalized correspondence and marketing materials from within Salesforce, with real-time delivery notification, empowers us to respond quickly to a prospect's request. Combined with Marketsync, we have the ability to serve our prospects better and close deals much faster than our competition."
"Sales and marketing managers are looking for ways to make marketing programs more effective and trackable and to help salespeople work more efficiently," observed Jeremy Whiteley, CEO of Marketsync, Inc. "AppExchange enables us to deliver the strategy, process automation, and patent-pending technology of Marketsync with no integration or deployment headaches for our clients."
With AppExchange, salesforce.com customers now have access to new applications that bring the benefits of salesforce.com to an entire business, letting them manage and share all of their company information on-demand.
Using AppExchange, companies can easily add any number of new on-demand applications to their existing Salesforce deployments, extending their success and making the full power and creativity of the salesforce.com customer, partner and developer community available with just a click.