Travel Alberta International Taps Rare Method’s Event Marketing Team for US Trade Shows
Thursday, 12 January 2006
Rare Method’s Sports and Event Marketing team has received an assignment from Travel Alberta International to provide unique customer experiences at US trade shows in 2006, and enhance customer data acquisition.
“As part of their trade show experience, Travel Alberta will use our “Rare Connect” technology to provide booth visitors with a digital photo of themselves and a Canadian Mountie,” says Roger Jewett, Rare Method’s President. ”This type of onsite interaction will engage the visitor, and provide them with a strong connection to the Travel Alberta brand.”
Jewett adds: “Our Rare Connect technology allows companies to engage their customers with a fun and interactive activity. The software is used to capture a digital photo of the guest experience, acquire guest data and to send a branded email after the event. The program allows clients to capture guest data, send emails, track their marketing and measure the results.”