Firstlogic Partners With Lorton Data More Than 100 Customers Already Saving Time and Money With Seamless Extended Update Processing Through Web-Based Service
Thursday, 05 January 2006
Firstlogic, Inc., a global provider of commercial mail and data quality software solutions, and Lorton Data, a provider of direct marketing database services, shared the success of a newly released service that seamlessly provides integrated and easy to use United States Postal Service® (USPS®) NCOALink™ change of address services for Firstlogic's Postalsoft® Desktop Mailer® and Business Edition™ 7.62 customers.
Through a new web-based wizard in the Firstlogic software, customers can automatically obtain 18 or 48 months of NCOALink processing from Full Service Provider Lorton Data, plus LACSLink™ 911 address conversion matching tool and DPV™, verifying accuracy of deliverable addresses. Employing extended move update capabilities ensures mailers receive higher address accuracy rates, meaning a better postal discount and a higher probability of mail actually reaching the intended destination, saving time and money.
Since the release of the new extended services features in Desktop Mailer and Business Edition version 7.62 in mid-October, already more than 100 Desktop Mailer and Business Edition users have taken advantage of the new secure service. After Lorton Data's processing, Desktop Mailer and Business Edition automatically update any returned records affected by a move, saving time for the user and ensuring only the most accurate addresses are used. Customers may opt to contract Lorton Data's services at a per job or subscription rate.
Feedback to the new service has already been impressive. Customers enjoy the efficient service for address correction. "Our business depends on quick and accurate processing and we get that at Lorton Data," said Stephanie Mile of Direct Hit Marketing Inc., Lafayette, Colo. "Lorton Data has been very responsive, not only with the processing, but with solutions and technical assistance as well."
"I am impressed with this new service," said Debbie Dragon of Pro Mailers in Auburn, Calif. "It's incredible. I love the reports, the ease of it. I will be more inclined to encourage my customers to use it."
"By leveraging 48 months of NCOALink data through this automated service, mailers can realize the benefits of creating ready-to-go addresses for just-in-time mailings. NCOALink helps reduce undeliverable-as-addressed mail, improves response rates and reduces waste," said Chris Lien, Firstlogic commercial mail market director. "With Lorton Data's NCOALink services integrated into Desktop Mailer and Business Edition, more Firstlogic customers have access to one of the newest Full Service Providers and the benefit of competitive rates. Lorton Data is a great partner with a proven track record; they provide special discounts for Firstlogic customers, plus access to other crucial services. Lorton Data is a Full Service Provider certified by the USPS, giving Desktop Mailer and Business Edition clients a trusted source in near real time processing."