Independent Research Firm Cites Epsilon Interactive as an Email Marketing Services Leader Findings Mark An Unprecedented Third Consecutive Leadership Ranking For Epsilon Interactive
Thursday, 22 December 2005
Epsilon Interactive, a provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced it has been cited as a "leader" in the December 2005 Forrester Wave: Email Marketing Service Providers, Q4 2005,an evaluation of top email marketing service providers across 75 criteria.
This latest report marks the third consecutive appearance of Epsilon
Interactive as a leader in Forrester Wave evaluations of email marketing service providers since Forrester started the evaluations in 2002. Email Marketing Service Providers Scorecard, Forrester Research, Inc. December2005.)
The report, The Forrester Wave(TM): Email Marketing Service Providers, Q4 2005, was published on Thursday, December 22, 2005. To begin its research,Forrester assembled a list of 41 email marketing services companies and then selected nine to evaluate in depth based on revenue, market presence and business strategy. Within the "leader" category, Epsilon Interactive was one of two email marketing service providers singled out as "leading the pack" in
this year's report.
The report specifically recognized Epsilon Interactive for its dynamic content capabilities and scalability, and touts the company for uniquely having equally strong technology and professional services. According to the report, "Epsilon Interactive has the most scalable platform and one of the most comprehensive feature sets in the industry, making it a solid choice for large companies seeking to execute high-volume, dynamic campaigns." Within the report's scorecard summary, Forrester cited "While some email agencies require professional services to compensate for shortcomings in their platform, Epsilon Interactive's DREAM platform and professional services are both equally strong."
"We are proud to have earned this prestigious distinction again this
year," said Al DiGuido, president and CEO of Epsilon Interactive. "The continued recognition is an incredible validation of our teams hard work and their ongoing passion and commitment to consistently build market leading products and services that meet and exceed our clients current and future needs and expectations. We want to also thank our clients who have been instrumental in the development of our integrated email communications solutions -- we remain dedicated to providing them the best, most relevant solutions, service and insight available in the industry today."