Alticor Selects Element 79 for New Corporate Branding Effort
Thursday, 24 November 2005
Alticor, a provider of business opportunities, products, and manufacturing and logistics services, announced it has hired advertising agency Element 79 Partners to assist with a new corporate branding effort. Alticor joins Element 79's bluechip roster that includes such clients as Pepsi, Gatorade, Long John Silver's, Lowe's Home Improvement Warehouse, Quaker Oats, Supercuts, Sara Lee, Alberto Culver, and Tropicana.
"We are so excited to have formed a partnership with Element 79," said Tom Hall, Chief Brand Officer for Alticor. "Their values of honesty, trust, and respect are a perfect fit for Alticor and its history of integrity. Plus, their philosophies on partnership, creativity, and quality are perfectly suited to making our future branding work successful."
"We are thrilled to be working with the dedicated and creative professionals of Alticor," said Brian Williams, President and CEO of Element 79. "With the diverse array of business opportunities, products, and services they offer, they're unlike any client we've ever worked with and truly unlike any company in the marketplace."