Pitney Bowes Produces Guide to EU Direct Marketing Regulation
Thursday, 24 November 2005
Mail and messaging specialist Pitney Bowes has published a quick-reference guide explaining the rules and regulations governing direct marketing activity in key European territories.
Across Europe, legislation has been set in place with the aim of protecting consumers from unwanted advertising messages. But rather than provide marketers with clear pathways to the consumer, the effect of much of the legislation has been to confuse and frustrate. Many relevant EU directives have simply not been consistently applied at a national level, resulting in a confusing jumble of laws and regulations.
The Pitney Bowes guide is a response to the confusion surrounding marketing legislation and is intended to provide businesses with the necessary knowledge to conduct multi-channel, targeted campaigns.
Barry Jessop, Vice President, European Marketing, Pitney Bowes, states: “Direct marketing continues to attract investment, with companies placing great stock on the accountability of the technique and its potential for personalisation.
“However, whilst legislation to prevent unscrupulous blanket marketing is to be welcomed, a lack of consistency in the implementation of such rules has left many marketers confused and wary of breaking laws.
“The Pitney Bowes guide presents the facts in a clear and concise manner, encouraging marketers across Europe to capitalise fully on the significant advantages that best-practice direct marketing offers.”
The guide is available to download free of charge from www.pitneybowes.co.uk