Wrigley Selects WDDG as the Interactive Advertising Agency for Candystand.com
Wednesday, 23 November 2005
WDDG, an award-winning interactive design firm, has been tapped by the Wm. Wrigley Jr. Company to redesign the Candystand.com Web site and expand it to include additional Wrigley brands.
Candystand.com is one of the Web's most-popular and heavily-trafficked branded entertainment destinations. It features a collection of games and content brought to consumers by Wrigley brands including Life Savers(R) and Creme Savers(R).
Wrigley invited several agencies to propose a redesign for Candystand.com, as well as a recommendation for how its other brands -- including Doublemint(R), Juicy Fruit(R) and Winterfresh(R) -- could best be assimilated into the site.
"WDDG's experience and expertise in gaming make them an ideal choice to take Candystand.com to the next level," remarked Scott Tannen, leader of Wrigley's Digital Marketing group. "They have the capability to redesign the site, and more importantly to produce highly-original, top-of-the-line content to keep consumers coming back to it."
WDDG is recognized for their cutting-edge Web design work and skills in online game development. They also possess a successful track-record in interactive advertising for Wrigley brands. Their work for Altoids(R) has earned ample industry recognition including Gold and Bronze Clio Awards(C), Silver and Bronze One Show Pencils(R), a Gold EFFIE(R) and a Silver ADDY(R).
"We're thrilled to expand our relationship with Wrigley," stated James Baker, President and Executive Creative Director of WDDG. "There's an opportunity to make Candystand.com even more successful than it is, and we're fortunate to be chosen to lead the initiative."