Chopin Vodka Launches New Look for Holiday 2005
Wednesday, 23 November 2005
Chopin Vodka, the only luxury potato vodka from Poland is making a fashion statement this holiday season. The vodka that made the potato a style icon has undergone a design makeover with an enhanced package to match the brand's singular taste and elegance. A standout in the luxury vodka category, Chopin embodies independence, authenticity and distinction, qualities which clearly inspired the new design and which are reinforced by the brand's uniquely rich, full-bodied flavor from naturally grown potatoes.
Luxury brand leader Moet Hennessy is behind the redesign, and conducted extensive trials with the new consumer design before unveiling the finished product.
According to Melissa Frank, Brand Director, Moet Hennessy USA Vodkas, "Chopin is a refined brand that has always made a bold packaging statement, consistent with its independent, discerning image. We're constantly evaluating our packaging to ensure that it works for both consumers and trade, and it was time to introduce some subtle, but still substantive changes to enhance our look."
The artistic inspiration for the change came in part from the famous 19th Century Polish composer -- Frederik Chopin -- whose original compositions and heroic spirit are recognized around the world. The signature hand drawing of the bohemian artist as a young man is now more visible from the front, seen as an elegant profile through a looking glass window into the bottle.
The artist's signature appears even larger on the front of the bottle, in a graceful, bold script that is based on Chopin's actual signature. The words "Potato Vodka" immediately below the signature call out the brand's point of difference, the rich flavor that stems from cultivated, naturally grown potatoes in the Podlasie region of Poland.
Old World inspiration meets New World sophistication in the redesigned bottle necker, now a bold black with the word Chopin in white for immediate identification. The thick white logo is designed to "pop" on a shelf and back bar. In contrast, the front of the bottle retains a classic simplicity, with less verbiage on the front for a cleaner look that is at once elegant and luxurious.