Accucast and Delta Air Lines Receive Top Marketing Honors
Monday, 21 November 2005
Accucast, Inc., a pioneer of e-mail marketing software and provider of consulting services, in conjunction with Delta Air Lines, was awarded first place at last night's regional Direct Marketing Association SouthStar Awards ceremony.
Each year, the Atlanta Chapter of the DMA recognizes companies within the Southeast that display excellence in direct marketing. This year, Accucast and Delta were recognized in the Business-to-Consumer Emarketing category for the improved program strategy and redesign of Delta's Weekly Fare Special campaigns.
"The award validates the work our e-mail marketing teams have done to revolutionize the way Delta interacts with our customers," said Katie Roberts, Delta's program director of Relationship & Direct Marketing. "We're constantly working to improve the way to we communicate to our customers."
Tricia Robinson, Chief Marketing Officer, Accucast said, "This victory demonstrates that the AccucastSM Strategic Services team has what it takes to compete against the best marketers in the South."
DMA's SouthStar Awards evaluate marketing campaigns on marketing strategy, tactics, creative and results.