ENDEXX Corporation Selects Erickson Barnett as Marketing Agency of Record
Thursday, 17 November 2005
ENDEXX Corporation, provider of VisualBoardBooks' ePortal XRM Technology, announced that it has selected Erickson Barnett as their strategic marketing agency. The announcement is part of an overall initiative to position and launch their VisualBoardBooks product as the premier board communication and corporate governance tool in the industry.
"Our focus over the past two years has been razor sharp on developing the most robust and easy to use executive board book product in the market," said Michael Atkins, CEO, ENDEXX Corporation. "With that goal achieved, we're shifting focus towards an aggressive marketing program to ensure the rest of the market shares our view. Erickson Barnett is the right team to successfully accomplish this task. They offer a perfect blend of strategic thinking, creative excellence and technology savvy to deliver a brand identity, web presence and sales tools needed to generate awareness and capture critical business."
"ENDEXX is truly revolutionizing the way executives work, and that's exciting to us," said Lee Erickson, CEO, Erickson Barnett. "Our goal is to elevate the message and the marketing materials beyond the powerful technology platform driving the VisualBoardBooks product to create a unique, remarkable, and relevant marketing foundation that speaks directly to the pain and needs of the executive. It's all about simplifying their life and ensuring they don't go to jail!"
ENDEXX has selected Erickson Barnett to create a new brand and tagline, a web site, and a collateral suite.