BMW Selects GSD&M As Its New Advertising Agency
Tuesday, 15 November 2005
BMW North America announced that it has selected GSD&M, Austin as its new US advertising agency. GSD&M was selected from a group of 4 finalists. The search for a new national ad agency began in July 2005 and was spearheaded by Select Resources International.
GSD&M will work with BMW to create national broadcast spots and print ads, which will communicate the vibrancy of the brand. Publicis (New York, NY/Dallas, Texas) and Grey will continue as BMW's regional ad agencies.
"We feel confident that GSD&M will offer us a fresh, exciting perspective and an inventive new edge for the BMW brand," said Jack Pitney, Vice President, Marketing, BMW of North America. "BMW has carved out a unique niche in the industry by placing a premium on constant innovation and creativity. We believe GSD&M is the right agency to help us memorably convey the outstanding qualities of our brand to the public."
"BMW is a best in class brand. Full of life. Built with innovations. Uncompromising in quality and character," said Roy Spence, president of GSD&M. "GSD&M is honored and so very proud to represent this brand of great purpose."