Top Brands to Be Embedded Into Sought-After Urban Market Lifestyle Programming and Culture
Monday, 14 November 2005
DoD(TM) and Clear Channel Entertainment Properties announced that it has signed Coca-Cola, General Motors and Reebok as founding partners for DoD(TM), the first-ever all video-on-demand cable television channel targeting the hip-hop and urban market.
DoD(TM) will launch as a free service on Comcast's ON DEMAND tier on November 11, 2005. The Coca-Cola, General Motors and Reebok brands will be featured in innovative ways that include sponsored programming, VJ personality segment integration, program presentation credits and branded program listings.
These brands will also be featured in cross-promotional DoD(TM) marketing vehicles, such as cross-channel television spots, radio, print and online advertising, direct marketing and exclusive launch events and screenings. "We've brought together the esteemed brands of Coca-Cola, General Motors and Reebok with the first-ever on-demand television channel targeting the influential, multi-cultural and lucrative Hip-Hop audience," said Bruce Eskowitz, president of Clear Channel Entertainment Properties.
"DoD(TM) has figured out how to embed brands in an authentic manner into urban lifestyle programming and culture." Renowned for innovative branded live entertainment, Clear Channel Entertainment Properties has leveraged its extensive entertainment expertise, artist and brand relationships to secure the founding partners and support the launch and roll-out of DoD(TM).
"Until now, there has been a void in hip-hop and urban television programming that speaks to fans in a real way," said Will Griffin, CEO of DoD(TM). "We've focused on partnerships with brands that have a clear history of respect and support for Hip Hop culture and which share our desire to grow the presence of the Hip Hop culture on television."
DoD(TM) will feature fresh content with themes that change monthly hosted by their own VJ personalities. Programming will include mixtapes and videomix shows; music and sports celebrity-driven documentary series; local market content; short and feature-length films; "old school" classics; fashion and comedy specials; DoD(TM) video personals; exclusive RBK-produced content and more.