New Trend in Wine Tasting Hits the Shelves
Friday, 11 November 2005
Making wine tasting more approachable, for novices or experienced wine drinkers, is the premise behind OnAbout, which bridges the gap between fun and education.
Just in time for the Holidays, OnAbout is a grab-and-go party pack
complete with wine, music, games, wine tips, even scratch-and-sniff cards and a blindfold, in short all the ingredients for a successful wine-tasting party.
"This kit is all about good times, understanding wine and discovering your preferences," says OnAbout President Linda Evenden
OnAbout invites you to host an entertaining and stimulating wine tasting party -- the kit includes everything you need for a complete sensory experience: listen and groove to music; scratch and sniff your way to learning common wine scents; thumb through cool wine tips; put on a blindfold and put off distractions; and of course, the wine -- sip, savor and swallow.
"People are often overwhelmed by wine selection; they want to learn more about their preferences in a simple, fun and straightforward way. That's what the OnAbout kit allows them to do," says Evenden.
A relaxed approach to wine, OnAbout encourages people to gain confidence and explore a more playful side of wine. OnAbout sets their sights on women, the fastest growing demographic of wine consumers, and Gen X, a group more willing to spend their money on premium products.
OnAbout appeals to people who want to learn more about what it is they like about wine, while offering a new, innovative approach for experienced wine drinkers. OnAbout is already
garnering acclaim from industry experts and wine enthusiasts as a long-overdue approach to wine.
The tasting kit is available on wine.com and in select BJ's, Wholefoods stores and many specialty retailers reaching California, Oregon, Nevada, Illinois, New York, Florida, Ohio, North Carolina, Virginia, New Jersey, Maine, New Hampshire, Washington, Arizona, Massachusetts and Connecticut.