MarketBridge to Provide Its Global Client Base With Web-Based Marketing Programs
Thursday, 10 November 2005
MarketBridge, a leader in building high growth Sales & Marketing operations for Fortune 500 companies, is expanding its MarketBridge Interactive (MBI) operations to provide its global client base with web-based marketing programs that are closely integrated with their clients' sales channels.
MarketBridge Interactive, based in San Francisco, the global center for interactive marketing innovation, will provide customized, turnkey web marketing and sales services for clients such as Microsoft, Cisco, Symantec, Capgemini, and MasterCard, among others.
Since launching its initial integrated online B2B demand generation programs for a select few clients in 2004, MarketBridge clients have experienced as much as 30 percent increases in pipeline volume and conversation rates.
MarketBridge Interactive is led by MBI President Bill Burkart, a former managing partner at Grey San Francisco. "We are redefining the traditional B2B marketing model by leveraging interactive technology to improve the customer development process and grow the overall marketing/sales pipeline," said Burkart. "Our focus is to improve sales productivity through interactive, performance-driven marketing and we focus our creative design and program execution to that end only."
Specifically, MarketBridge Interactive offers the latest web-based demand generation strategies and tools designed not only to expand market reach but also to improve lead conversion rates and sales cycle times. The MBI process includes the integration of classic market segmentation and direct marketing with rapidly emerging tools such as search, online media placement, web events, predictive analytics, remote teleweb sales channels, and other sales enablement tools.
"Since the rapid adoption of web technology beginning five years ago, our clients have demanded interactive solutions that deliver revenue results," said Tim Furey, CEO of MarketBridge. "Our goal is to provide the link between traditional creative marketing programs that are migrating to the web and the actual sales channels -- field sales, third-party distributors, telesales and retail -- responsible for meeting revenue targets."
The expansion of MarketBridge Interactive enhances MarketBridge's strong portfolio of Performance-Driven Marketing services which includes strategy consulting, operations improvement, and outsourced managed services.